Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Just about the most influential vogue properties in the world. Its international achievement was not built through traditional advertising and marketing or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and let originality discuss louder than popularity. This unconventional solution grew to become the inspiration for CDG’s globally enlargement.
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CDG gained Global attention by presenting apparel that turned down conventional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide style editors and prospective buyers early in the eighties.
This world wide visibility strengthened the CDG Hoodie identify and attracted loyal consumers from each individual corner of the planet.
The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed visuals of the collection with photos taken at Auschwitz concentration camp, plus the controversy been given international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and proven as a firm in 1973. The model's title was motivated by Françoise Hardy's 1962 track "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/winter selection addressed the strategy with the persona,[fifteen] the other ways to present one's self to the world. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was An additional selection that merged the feminine Together with the masculine.
CDG developed a powerful distribution process by putting its goods in top luxurious merchants like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model entry Comme Des Garcons to elite customers globally when preserving its artistic integrity.
In 2017, the corporation introduced a new fragrance, Concrete, and marked its start in the US that has a supper curated by the artist and chef, Laila Gohar.
Just about every shop was intended as an artistic Place, improving CDG Hoodie's name for innovation and providing customers an immersive retail encounter.
Along with the rise of internet shopping, CDG expanded its arrive at by providing collections by Formal and partnered e-commerce platforms. Social networking and vogue communities served distribute the brand name’s identification, earning pieces much like the Participate in Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on the earth, helping CDG attain world wide mainstream visibility though being true to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, typically far more like artwork installations than vogue reveals gained worldwide media coverage, reinforcing the brand's reputation for groundbreaking creativity.
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The corporate also makes a line of agendered fragrances, the vast majority of which might be unconventional on this planet of perfume and aligned Together with the designs of its clothes.[6]